Personally, I suggest that you wear whatever you feel great in, because that added confidence boost will show in your images.
A fun print on a dress or shirt etc. Choose something that is comfortable and suits your style, wear what you love and feel great in. Always great to bring extra options just in case. I say it is usually best to bring 2-4 shirts, 1-2 ties and at least 2 blazers/sports coats or sweaters. This will give you some variety to pick from in your images.
1. Is what I’m wearing a representation of who I am or my business? Ask yourself, if a client saw me in this outfit, would they recognize and want to work with me? Hopefully this is a big yes!
2. If your brand colors can work into an outfit, is it important to do so? Will you want to use your images for your branding and how will they pair with your message? Branding colors are always great to work into wardrobe, this helps tie in a cohesive look on your social media platforms as well as website.
3. Is your message polished, casual, fun, approachable and professional? Consider some buzzwords that are important for you to convey visually.
4. Is there texture and depth to my outfit choice? Do I stand out/provide intrigue or am I hiding in this outfit? Textured elements such a denim, sweaters or textured blazers add a great visual appeal.
5. Solid colors and subtle prints work best. Avoid white, black and red since those colors tend to wash out skin tones. A Kelly green, royal blue and navy look great on almost all skin tones. Try to avoid small thin stripes or checks since they do not photograph well. When choosing your wardrobe combinations, I recommend staying away from huge patterns in your tie and shirt. Solid shirts with a small patterned tie look very sharp. Make your statement with your colors rather than your patterns. A shirt in light blue, lavender or grey works very well with a darker tie and blazer. A white shirt can work as well and almost any color tie looks good with it.
Here are five tips to help you through the process.
